Why Use Google+ In Your Business?
Google+ has been around for a while and even though it's probably not top of your list here's a few reasons it should be:-
*90 Million users and growing fast.
*Google is making a Google+ account mandatory for all gmail users.
*Indexed by Google so naturally your business page will rank.
*Higher business page rankings equals more chance of being found.
*60% of Google users login daily compared to Twitters 50%
*Look & feel of the page is magazine like meaning more interaction.
Outside of the very obvious ranking advantages Google+ has many other key tools. The ability to create circles allows you to share key & relevant information with your key contacts. Use hangouts to video call your contacts or perhaps hold a webinar styled conversations with several people at once. Finally use the timeline to post & engage just as you would on other platforms like Facebook for example.