Why Use Google+ In Your Business?

Google+ has been around for a while and even though it's probably not top of your list here's a few reasons it should be:-

*90 Million users and growing fast.
*Google is making a Google+ account mandatory for all gmail users.
*Indexed by Google so naturally your business page will rank.
*Higher business page rankings equals more chance of being found.
*60% of Google users login daily compared to Twitters 50%
*Look & feel of the page is magazine like meaning more interaction.

Outside of the very obvious ranking advantages Google+ has many other key tools.  The ability to create circles allows you to share key & relevant information with your key contacts. Use hangouts to video call your contacts or perhaps hold a webinar styled conversations with several people at once. Finally use the timeline to post & engage just as you would on other platforms like Facebook for example.

Luv4 Marketing Online Learning 
The Luv4 Marketing online learning course which includes LinkedIn, Facebook, Twitter, YouTube, Google+ and many more is a weekly learning portal suited to all business needs. You have access to your personal dashboard where all the documents, videos & webinars are stored for your convenience. With 24 hours access you have complete control of the speed in which you learn and of course how often. Once a week a new set of learning’s are delivered into your dashboard which you can then use to improve your skills in each platform.

Register on the Luv4 Marketing course to access all the Google+ materials you will need to become an expert, taking you through the basics to an advanced level. See below to see some of the things you will be learning.


Google plus forms a good platform for all the business people and the average user. Most marketers have included the Google plus one button above their content to become a part of this vast social network.

The Plus one button makes it easy for your viewers to share your content on the Google plus network if they like it. It is the Google+ equivalent of a Facebook like. Another key feature of Google plus is that you can follow people and their content in a single group or different groups; which could include family or friends or also create a group of people sharing the same interest on a particular topic.

The next advantage of using Google plus is that if your content is shared on Google plus then it gives a positive signal to the Google search engine that your content is quality content and helps you in getting a good ranking.

Google Business Page

When you create a Google Plus page, you create new business opportunities across all of Google’s products. From bringing you closer to the top in Google searches, to having a Google map with directions to your store appear when someone types in your brand name, these are not benefits you’ll want to miss out on.


This is a place to where you can create your own video chat rooms including up to 9 participants. Here you can have a live chat with multiple people at a time. This is the best place to educate your clients, share ideas or tell customer stories and case studies. You can create hangouts with customers where you can share information face to face without getting in a car or plane.

Google+ has made it easy to do and has led to its competitor Facebook to up its game and produce an equivalent feature.

Live face to face video on the web is transforming communications as the printing press did for the written word.


In Google + “Circles” is the equivalent of Facebook “Groups”. It allows you to place all your contacts in different circles such as friends, colleagues, work etc. Therefore, when you post certain content you can choose the different circles where you want them to be displayed. 

You can also choose the update to be public if you want the content to be seen by everyone or you can keep it private. Many conversations on Google+ happen in private in these “Circles” and it has led to Google+ be accused of being a ghost town when in fact it is full of vibrant passionate communities and tribes. 

What you see on Google+ that is visible and public is just the tip of the iceberg. This feature allows you to share content that is specific and targeted to that group. Sharing content that is relevant and on topic is important as a business.